Blogging’s Gone Mainstream, Baby

Maybe having a blog for three years and working for a blog network makes me biased but blogging appears to have lost its “hey-isn’t-this-cool/new-kid-on-the-media-block” novelty.

This is far from a bad thing but simply a reflection blogs and blogging have squeezed their way into the media landscape along with radio, TV, newspapers and magazines to the point where fewer people raise a fuss anymore. I mean, the “Are bloggers journalists?” question/issue seems have to have evaporated, right?

Another telling sign was the Wall St. Journal’s story earlier this month about the 10th anniversary of blogs. The story’s tone was established in the second paragraph:

“The consumption of blogs is often avid and occasionally obsessive. But more commonly, it is utterly natural, as if turning to them were no stranger than (dare one say this here?) picking one’s way through the morning’s newspapers. The daily reading of virtually everyone under 40 — and a fair few folk over that age — now includes a blog or two, and this reflects as much the quality of today’s bloggers as it does a techno-psychological revolution among readers of news and opinion.”

When you have one of the world’s leading mainstream media organizations writing about blogs as it would any other medium, you have to think something has changed – called it a tipping point, paradigm shift or any other catchy description. Of course, you would expect the MSM to write differently about blogs now given they’ve all pretty much embraced them – out of necessity if not choice.

More evidence of blogging have been accepted are discussions about where blogging is head as opposed whether blogging is a fad or a new trend. Aidan Henry has a terrific post recently that talked about how blogging is moving in two directions: micro-blogging (Pownce, Jaiku, Twitter, Hictu, etc.), which involves short messages, and “traditional” blogging, which is focused on news and opinion.

More evidence that blogging is just so yesterday (again, not a bad thing) is my belief that podcasting and video blogging will become the New Blogging as it becomes easier for people to put together well-produced audio and video posts. Look at what Loren Feldman is doing with a Casio digital camera, 2GB of memory and some Apple software.

So as much as we’re celebrating a decade of blogging, maybe we should celebrate/toast the fact blogging/blogs have become just another tool to communicate – albeit with low barriers to entry and millions of enthusiasts and professionals involved in the creation of content.

This entry was posted in Blogs, Media. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

  • Subscribe RSSFollow me on TwitterSubscribe on FeedBurner
  • TwitterCounter for @markevans

  • How it works  |  Vision & Calls  |  Cost

    What's on

    Have you seen what you can get with BT's digital tv?

    © All Rights Reserved
    BT Vision and Calls

    Did you know that BT offers great deals in cheap mobile calls and cheap international phone calls? If you have a phone line with BT, come and see how we can reduce your bill of your home phone.


    Get one of our broadband telephone packages to get even more entertainment at a great value.

    How it works

    With BT Vision now you can enjoy Freeview digital tv channels, radio channels and a great range of on demand entertainment.

    Cost

    Get a deal at a great value with our digital tv packages. Visit our website to find out more.

    What you need

    BT Phone line

    BT Total Broadband

    A TV and aerial

    Freeview coverage

    Speed test  |  Availability  |  Support

    BT Total Broadband

    Want fast, broadband wireless internet? Get BT Total Broadband.

    Speed test

    If you are unsure of how fast your line is, have a broadband speed test. You just have to enter your telephone number or postcode below. You will need a minimum of 2MB speed to be able to get BT Vision.

    Enter phone number
    or postcode
    Availability

    Want to see check broadband availability in your local area? Enter your postcode in our broadband postcode checker below and find out what is available to you.

    Enter postcode
    Support

    BT offers great support with broadband services. Do you need broadband help? Contact us and we will be more than happy to help you.

  • Wikio - Top Blogs - Technology