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Business 2.0 Out of Business?
By Mark Evans | July 17, 2007
Business 2.0 could be on its last legs due to a downturn in advertising? So it ain’t so! Although it’s much thinner (slicker? streamlined?) than it was during the dot-com when the magazine went bi-weekly to handle the onslaught on advertising, Business 2.0 is still a solid read for anyone interested in business and technology. Of course, I suspect many of the magazine’s most avid readers are now reading it online these so that probably explains its ad struggles. It’s just another example of how magazines and newspapers are struggling because they’re unable to replace the decline in traditional advertising with the same or more online advertising. It’s a sad reality.
Topics: Aside |
July 17th, 2007 at 4:07 pm
There’s now a Facebook group trying to gather support for the magazine:
http://www.facebook.com/group.php?gid=2420762508
Lots of interesting folks already in the member list, including Editor Josh Quittner.
July 17th, 2007 at 7:57 pm
Thanks for the info.