Business 2.0 could be on its last legs due to a downturn in advertising? So it ain’t so! Although it’s much thinner (slicker? streamlined?) than it was during the dot-com when the magazine went bi-weekly to handle the onslaught on advertising, Business 2.0 is still a solid read for anyone interested in business and technology. Of course, I suspect many of the magazine’s most avid readers are now reading it online these so that probably explains its ad struggles. It’s just another example of how magazines and newspapers are struggling because they’re unable to replace the decline in traditional advertising with the same or more online advertising. It’s a sad reality.
