The takeover soap opera that has become Bell Canada has become even more complex now that Telus, Canada’s second-largest carriers, has disclosed it’s interested in a merger with Bell, the country’s largest carrier.

So why does this deal make sense as opposed a leveraged buyout by private equity firms flush with billions of dollars that desperately needs a home? According to UBS, there are four major reasons:

1. Bell avoids privatization
2. No foreign ownership issues and apparently looked favorably upon by the federal government
3. Lots of synergies (a.k.a. operating costs can be slashed)

If a Telus-Bell deal does manage to materialize, the next question is what’s next for the Canadian telecom/cable landscape. Does Shaw go rushing into the arms of Rogers? Does Quebecor and Videotron Cogeco join forces. Does Bell Aliant buy Eastlink? If you’re an investment banker, it’s money time. If you’re a consumer, choice may be about to go extinct.

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