If you’ve got any kind of entrepreneurialism in your body, Guy Kawasaki’s story about creating Truemores for $12,107.09 should be just the jump-start you need to start your very own Web 2.0 company. Of course, it helps that Kawasaki is a high-profile venture capitalist with contacts up the ying-yang and loads of suppliers probably willing to do things on the cheap to curry favour but if he can get Truemors developed for $4,500, there’s no reason why the rest of us can’t take a great idea into a kick-ass online business. For more thoughts, check out Mathew Ingram, who has issues with Kawasaki’s post, while Rick Segal weighs in as well with some poignant points.
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