The genealogy aspect struck me most from this story. Hypothetically speaking, the idea of online genealogy mapping could tremendously enhance the traditional vanity search. *Hmm, lets see - maybe I will be able to track the lineal descent of my ancestors - oh wait, I found a match!*

With one click a profile and map with directions to where my match is located appears on the screen. On the flipside, imagine online mapping that could match an online user with specific traits to be used in the areas of medicine.

Fascinating stuff. In fact, I can see the marriage between a search engine company and a biotech company having various applications if the two combine forces and create a future expert/resource site for the general public. The investment aspect certainly doesn’t hurt to accelerate drug discovery. And yet, I can’t help but think that maybe this “might get too personal.”