Comments on: FM Radio’s Staying Power http://www.markevanstech.com/2007/05/17/fm-radios-staying-power/ Insight and Analysis from North of the Border Tue, 02 Dec 2008 02:38:25 +0000 http://wordpress.org/?v=2.6.1 By: Mark Evans http://www.markevanstech.com/2007/05/17/fm-radios-staying-power/#comment-5430 Mark Evans Sun, 20 May 2007 12:33:20 +0000 http://markevanstech.com/2007/05/17/fm-radios-staying-power/#comment-5430 Rod, You make a good point about the cost of switching. You could make the same argument about books (paper) vs. eBooks. Rod,
You make a good point about the cost of switching. You could make the same argument about books (paper) vs. eBooks.

]]> By: Andrew Tylosky http://www.markevanstech.com/2007/05/17/fm-radios-staying-power/#comment-5416 Andrew Tylosky Fri, 18 May 2007 07:55:03 +0000 http://markevanstech.com/2007/05/17/fm-radios-staying-power/#comment-5416 Hey Mark, Great blog - read it everyday :) Nice to see some can-con in the blog-o-sphere... Thought you might be interested in this battle in Northern BC between Standard Radio, soon to be Astral (owner of 2 FM's, 1 AM, and a TV station in the market) against the little guys, a commercial, low power, 50 watt station Moose FM - that has just applied to the CRTC for 20,000 watts - Should be interesting to see what happens, and I thought you might be interested in following the battle. Hey Mark,
Great blog - read it everyday :) Nice to see some can-con in the blog-o-sphere… Thought you might be interested in this battle in Northern BC between Standard Radio, soon to be Astral (owner of 2 FM’s, 1 AM, and a TV station in the market) against the little guys, a commercial, low power, 50 watt station Moose FM - that has just applied to the CRTC for 20,000 watts - Should be interesting to see what happens, and I thought you might be interested in following the battle.

]]> By: rod http://www.markevanstech.com/2007/05/17/fm-radios-staying-power/#comment-5411 rod Thu, 17 May 2007 15:33:45 +0000 http://markevanstech.com/2007/05/17/fm-radios-staying-power/#comment-5411 Mark, consider four things: 1. The usage scenarios for radio vis-a-vis other mainstream peers: radio is principally incidental - its background while driving, white noise in a waiting room, or alleviates boredom on a job site. It also requires next to no overhead to enjoy: i.e.: you don't have to set up a playlist or whathaveyou - just turn it on and go. 2. Given the informal usage scenarios, the radio pricing model (free, adsupported) fits - "good enough" & free together weighs in radio's favour. 3. Availability: radio is free & ubiquitous, the equipment to access it is more or less free. 4. Familiarity: everyone knows how radio works. In summary, its incumbent and the marginal cost of switching to an online or satellite alternative doesn't outweight the marginal value of that switch b/c radio is essentially an incidental, low value add in most situations. Just my 2.0 cents... Mark, consider four things:

1. The usage scenarios for radio vis-a-vis other mainstream peers: radio is principally incidental - its background while driving, white noise in a waiting room, or alleviates boredom on a job site. It also requires next to no overhead to enjoy: i.e.: you don’t have to set up a playlist or whathaveyou - just turn it on and go.

2. Given the informal usage scenarios, the radio pricing model (free, adsupported) fits - “good enough” & free together weighs in radio’s favour.

3. Availability: radio is free & ubiquitous, the equipment to access it is more or less free.

4. Familiarity: everyone knows how radio works.

In summary, its incumbent and the marginal cost of switching to an online or satellite alternative doesn’t outweight the marginal value of that switch b/c radio is essentially an incidental, low value add in most situations.

Just my 2.0 cents…

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