Comments on: Advertisers Scared of New Ways to Reach Consumers http://www.markevanstech.com/2007/05/07/advertisers-scared-of-new-ways-to-reach-consumers/ Insight and Analysis from North of the Border Tue, 02 Dec 2008 01:47:26 +0000 http://wordpress.org/?v=2.6.1 By: Rogers Blog - The bridge between print and the (mobile) web / Measuring scares some people in the industry http://www.markevanstech.com/2007/05/07/advertisers-scared-of-new-ways-to-reach-consumers/#comment-5357 Rogers Blog - The bridge between print and the (mobile) web / Measuring scares some people in the industry Thu, 10 May 2007 08:24:39 +0000 http://markevanstech.com/2007/05/07/advertisers-scared-of-new-ways-to-reach-consumers/#comment-5357 [...] many people were interested at which location, in which media) However, as Mark Evans writes in Advertisers Scared of New Ways to Reach Consumers, not everybody does seem to like audience measurement yet: And this brings me to another point [...] [...] many people were interested at which location, in which media) However, as Mark Evans writes in Advertisers Scared of New Ways to Reach Consumers, not everybody does seem to like audience measurement yet: And this brings me to another point [...]

]]> By: Charles http://www.markevanstech.com/2007/05/07/advertisers-scared-of-new-ways-to-reach-consumers/#comment-5345 Charles Tue, 08 May 2007 11:55:49 +0000 http://markevanstech.com/2007/05/07/advertisers-scared-of-new-ways-to-reach-consumers/#comment-5345 As advertiser, we chose to use both old and new media for our ads. With printed advertising in famous newspaper, you might pay high price but you know you can reach your target for sure: you know the support, the type of readership. It is older, so it is trustworthy. Advertising space on the net is not so cheap and you are not sure you will reach your entire target. You said there are more 15 million blogs in the blogosphere: reading them and being kept up-to-date is time costly even with the help of blog directories. Who knows where to advertise? I did not find any service except Google AdWord that could place my ad strategically without me spending my days behind the computers looking for the best spot. So we chose Google AdWord because it offers to display your ad both in the search engine results and in the website. Results are good, and the tool is pretty efficient, the number of visit in our company just keep increasing. However, Google AdWord is not perfect. It is very poor in design. It does not display pictures of films. As advertiser, we chose to use both old and new media for our ads.
With printed advertising in famous newspaper, you might pay high price but you know you can reach your target for sure: you know the support, the type of readership. It is older, so it is trustworthy.

Advertising space on the net is not so cheap and you are not sure you will reach your entire target.

You said there are more 15 million blogs in the blogosphere: reading them and being kept up-to-date is time costly even with the help of blog directories. Who knows where to advertise? I did not find any service except Google AdWord that could place my ad strategically without me spending my days behind the computers looking for the best spot.

So we chose Google AdWord because it offers to display your ad both in the search engine results and in the website. Results are good, and the tool is pretty efficient, the number of visit in our company just keep increasing.

However, Google AdWord is not perfect. It is very poor in design. It does not display pictures of films.

]]> By: Vince Cordic http://www.markevanstech.com/2007/05/07/advertisers-scared-of-new-ways-to-reach-consumers/#comment-5338 Vince Cordic Mon, 07 May 2007 21:33:43 +0000 http://markevanstech.com/2007/05/07/advertisers-scared-of-new-ways-to-reach-consumers/#comment-5338 I think it's only a matter of time before the media giants capitalize on the potential of online advertising. Sooner or later they will simply have to as more and more people flock online for news coverage, entertainment and even good ol' TV shows. It will probably start slowly at first (or already has), because as you pointed out, the companies are hesitant to re-route their spending money. However, I think once the movement starts the potential will be quickly realised and will create a snowball effect as the advertisers compete for exposure online. I think it’s only a matter of time before the media giants capitalize on the potential of online advertising. Sooner or later they will simply have to as more and more people flock online for news coverage, entertainment and even good ol’ TV shows.

It will probably start slowly at first (or already has), because as you pointed out, the companies are hesitant to re-route their spending money. However, I think once the movement starts the potential will be quickly realised and will create a snowball effect as the advertisers compete for exposure online.

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