Helvetica’s Mac Message
I went to see “Helvetica” at the Toronto Hot Docs festival yesterday. It’s a terrific documentary looking at the Helvetica font and why it’s so widely used by marketers and advertisers. If you didn’t already think the MacBook is on a huge roll before seeing Helvetica, you definitely thought so afterwards given the Mac is clearly the machine of choice within the design world. It reminded me a little of “You’ve Got Mail”, which was as much a commercial for AOL’s e-mail service as it was a film about how a small, independent book store owner (Meg Ryan) gets involved with the owner of a mega-book store retailer (Tom Hanks). At least, You’ve Got Mail had a better plot than “One Fine Day” (starring Michelle Pfeiffer and George Clooney), was a two-hour video for Motorola phones wrapped around a romance featuring two attract actors.
Technorati Tags: Helvetica
April 24th, 2007 at 9:58 am
Mnn, what does it mean because I like “You’ve Got Mail” (clearly AOL-related), “One Fine Day” (I didn’t notice the Motorola phone until you mentioned it)
How about other flickrs like “Sleepless in Seattle”, “While You Were Sleeping”….. oops, I like them too
Helvetica does seem intriguing though, thanks for the heads up