More Details, Please

The Financial Post takes a minor stab today at what BCE needs to do to re-invent itself strategically. Unfortunately, the story barely scratches the surface by suggesting BCE needs to scrap its two beaver characters from its advertising campaigns, get its wireless business growing again, and investing in IP-TV. To be honest, the beavers are the least of BCE’s problems. If you really want to offer insight into what BCE must do, give us some meat on exactly how you get the wireless business going again other than offering new, cool phones. Is Bell Mobility really willing to do a GSM overlay? Can it afford to do it if a leveraged buy-out happens. And what pushing fibre to the home. How much would it cost to get 50Mbps or 100Mbps to consumers? What hasn’t Bell been more aggressive on a $1.4-billion fibre push it announced in 2004 if it was really serious about offering Web-based services to 12 million households in Ontario and Quebec. That’s what I want to know.

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