Talking Up Technorati

By Mark Evans | Published: April 3, 2007

If Technorati is looking for a suitor or more venture capital, the latest State of Technorati report is a dead giveaway. CEO David Sifry talks about how Technorati has evolved into a new media company, how tags have really exploded, and how it’s still the most popular search engine with nine million unique visitors in March. While Technorati’s traffic may be seeing strong growth, the company doesn’t seem to have much or any mojo despite the fact traffic has been jumping recently. Maybe it’s just become a solid, little business as opposed to a sexy Web 2.0 play that could be snapped up by Google, Yahoo, etc. If you wanted to get into the blog market, would you buy Technorati or be better off pursuing someone like FeedBurner? Update: Sifry’s been leaving comments all over the blogosphere, including here. Make of that, what you will..:)

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5 Comments

  1. David Sifry
    Posted April 3, 2007 at 1:35 pm | Permalink

    Mark,

    Thanks for the nice write up. I can assure you that Technorati is most definitely not for sale or looking for money, and we’ve got a lot of really great things going on. Jeez, can’t a guy go and tout how well his company is doing without everyone getting all atwitter about primping and selling? ;-)

    Keep up the great work on your blog.

    Dave

    Reply
  2. Ed Kohler
    Posted April 3, 2007 at 3:55 pm | Permalink

    I’d pick FeedBurner over Technorati given that choice. Every influential person in the world will be exposed to FeedBurner on a daily basis when reading feeds. That’s power.

    Reply
  3. Bilal Hameed
    Posted April 3, 2007 at 4:01 pm | Permalink

    So do I, and their latest feature to allow communities to build a network of feeds is just great. The Venture Capital Network Feed has so much amazing content bundled together that hardly anyone could digest it.

    Reply
  4. Mark Evans
    Posted April 3, 2007 at 4:08 pm | Permalink

    Dave: Sure, you’re definitely allowed to blow your own horn – and the spike in traffic alone is worth talking about. You have to love the fact people are very interested in what Technorati’s doing.

    Mark

    Reply
  5. Bianca Therolf
    Posted June 14, 2007 at 4:34 am | Permalink

    This one makes sence “One’s first step in wisdom is to kuesstion everything – and one’s last is to come to terms with everything.”

    Reply

13 Trackbacks

  1. By Technorati and the blog search wars » mathewingram.com/work on April 3, 2007 at 11:25 am

    [...] like a “state of Technorati” report — which my friend and fellow mesh organizer Mark Evans and some others believe is a bit of plumage-fluffing aimed at catching the eye of a potential [...]

  2. By Tuesday’s Wrap Week 5 » @ YugaTech | Philippine Technology News & Reviews on April 3, 2007 at 11:29 am

    [...] Technorati ready to sell? Andy Beal says Mark Evans noticed David Sifry’s apparent built-up of the blog search engine. Will Yahoo be the likely [...]

  3. By Technorati’s Mating Dance on April 3, 2007 at 2:25 pm

    [...] second reason for the report is that Technorati is now serious about getting acquired, and this is a marketing document for would-be [...]

  4. By Ajax Girl on April 3, 2007 at 3:39 pm

    [...] second reason for the report is that Technorati is now serious about getting acquired, and this is a marketing document for would-be [...]

  5. By Startup Meme » Technorati Unveils State of Technorati on April 3, 2007 at 3:59 pm

    [...] Techcrunch, Robert Scoble, Mark Evans and Marketing Pilgrim. Update: Most of the people in the blogosphere along with me think that this [...]

  6. By TechCrunch Japanese アーカイブ » Technoratiが求愛ダンスを始めた on April 3, 2007 at 4:27 pm

    [...] 2つ目は、Technorati が会社の売却に本腰を入れ始めたのではないか、という可能性。つまり将来の見合い相手に売り込みのドキュメントを出し始めた…。いずれにせよ情報開示は良いことだし、これからもTechnoratiがこんな風に社内の統計を公開してくれるなら、それに越したことはないだろう。 [...]

  7. By One By One Media » State of Technorati is "up for sale" on April 3, 2007 at 4:34 pm

    [...] mood.  Before I even read the report itself I saw Andy Beal’s post which also pointed to Mark Evans’ post both of which come to a very obvious conclusion: David is either looking for more cash or a suitor [...]

  8. By Multimedias.mobi » Technorati’s Mating Dance on April 3, 2007 at 8:31 pm

    [...] second reason for the report is that Technorati is now serious about getting acquired, and this is a marketing document for would-be [...]

  9. By ::lemonup:: » Technorati’s Mating Dance on April 4, 2007 at 5:06 am

    [...] second reason for the report is that Technorati is now serious about getting acquired, and this is a marketing document for would-be [...]

  10. By On The Turning Away » Talking up Technorati? on April 5, 2007 at 1:38 pm

    [...] social media and widespread use of the blog search engine’s tagged media pages. Still, some believe Technorati “doesn’t seem to have much or any mojo” as it faces an array of new [...]

  11. By RazorSharp iPods & Raw Gadgets » Blog Archive » Technorati’s Mating Dance on April 11, 2007 at 1:10 pm

    [...] second reason for the report is that Technorati is now serious about getting acquired, and this is a marketing document for would-be [...]

  12. By » Technorati’s total funding revealed - $21.6 to date in 3 rounds Web 2.0 Money: The Money & Business Behind the Web 2.0 Innovations on January 13, 2008 at 11:19 am

    [...] http://valleywag.com/tech/rumormonger/technoratis-search-247549.php http://markevanstech.com/2007/04/03/talking-up-technorati/ http://www.guardian.co.uk/weekend/story/0,,1937507,00.html [...]

  13. By » Technorati is rumored to be in preparation of Blogger Ad Network Web 2.0 Money: The Money & Business Behind the Web 2.0 Innovations on March 2, 2008 at 12:39 pm

    [...] http://valleywag.com/tech/rumormonger/technoratis-search-247549.php http://markevanstech.com/2007/04/03/talking-up-technorati/ http://www.guardian.co.uk/weekend/story/0,,1937507,00.html [...]

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