Why Web 2.0 Thrives

Whether or not you like the term Web 2.0, this is no doubt it has captured the imagination of the tech community for a variety of reasons. Perhaps the biggest is the barriers to entry are so low, especially compared with four or five years ago when dot-com companies burned through millions of dollars to create new businesses. Today, you can start, develop and market an online business with a modest investment. As a result, anyone with a nugget of an idea, passion and a few dollars can get into the game.

A good example is Venice Chronicles, a Toronto-based start-up that is creating a “online and real-world community where members indulge in a colorful Venetian masquerade”. Even after talking with three of its employees at a mesh meet-up earlier this week, I still have no idea what the company actually does BUT I’m really encouraged that young entrepreneurs are willing and able to launch a start-up based on the belief they have an idea that could work. They could be successful or they could fail but the fact they are taking a shot at being entrepreneurs is what’s really important.

There are lots of Venetian Chronicles out there – start-ups being run by young entrepreneurs who are gaining invaluable experience that will, hopefully, make them better entrepreneurs and businessmen/women down the road. Being successful would be great but even failure is good if you learn from it, and then try again.