I saw a post by Sylvain Carle, a blogger who will be covering the Web 2.0 Expo as a member of the media. It caught my attention because I’ve been spending some time recently looking at how bloggers can get media accreditation so they attend press conferences, conferences, seminars, etc. This has involved inquiries to the Canadian Association of Journalists, which provides photo ID press accreditation if you have the following:

- CAJ membership; proof of citizenship, $30, a passport photo, and a letter of accreditation from your employer or assigning editor OR three (3) samples of published or broadcast work from the previous year and two letters of professional reference.

Why shouldn’t I be able to write a letter of accreditation given b5media is an online media company that has a stable of 120 writers/bloggers who, among other things, report on the news? There’s really no reason why any of our bloggers shouldn’t be able to get media accreditation for any conference or news event.

Given the concept of bloggers as journalists is just starting to emerge so media accreditation to bloggers is being handled, for the most part, on a case by case basis. Some conferences have no problem offering media accreditation while others don’t offer it all. For conference organizers, particularly tech events, the major challenge is many people attending the event are bloggers so if you considers bloggers to journalists, then all or most of these people should be able to get accreditation.

Of course, you can’t run a conference if you do it this way. So what do you do? Well, you probably limit the number of media slots and then determine who you want to attend. After all, a conference is a private event so you can invite who you want. If you think the New York Times is going to provide better coverage than the Wawa-Algoma News Review, you grant a media pass to the NYT and politely turn down the WANR. It’s really becomes a case by case kind of thing. For example, why wouldn’t Nortel let me into their annual meeting given I write the only blog entirely devoted to Nortel.

As bloggers gain more of a following and blogs are seen as credible places where people get their news and information, more bloggers will be able to make a strong case to receive media accreditation. In theory, any b5media blogger should be able to get media accreditation as long as their blog covers a particular topic on a regular basis, and provides readers with the latest news, insight and opinion.

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