What Would Weezie Think?

In Canada, the major wireless carriers don’t compete on price and there’s sense confusing consumers abou the merits of CDMA vs. GSM so the battle for consumers comes down to marketing. Of the Big Three, Telus has consistently done a top-notch job creating and selling the brand. Rogers does fairly well while Bell continues to struggle to find its identity.

It should come as no surprise that of the three carriers, Telus appears to be the most aggressive when it comes to taking advantage of the recent launch of wireless local number portability, which lets consumers keep their telephone numbers if they want to switch carriers. Telus’ WLNP marketing efforts caughy my attention last night with a TV commercial featuring the theme song from “The Jeffersons”, the popular 1970s sit-com featuring George and his wife, Weezie. You remember “Movin On Up”, right? If not, here are the lyrics but don’t blame me if you find yourself singing it all day.

“Well we’re movin on up, to the east side.
To a deluxe apartment in the sky.
Movin on up to the east side.
We finally got a piece of the pie.

Fish don’t fry in the kitchen; Beans don’t burn on the grill.
Took a whole lotta tryin’ just to get up that hill.
Now we’re up in the big leagues. Gettin’ our turn at bat.
As long as we live, it’s you and me baby. There ain’t nothin wrong with that.

Well we’re movin on up to the east side.
To a deluxe apartment in the sky.
Movin on up to the east side.
We finally got a piece of the pie.