Google’s dominance of the online advertising market has taken another interesting twist with the launch of a new program called pay-per-action, which sees advertisers only pay if a customer visits their Web site and does something like make a purchase or fill out a form. TechCrunch has a detailed analysis but it isn’t good news for Yahoo, Commission Junction or Linkshare.
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It will be interesting to see how this pans out over the next 90 days, I have some clients that spend big money with Google and they are all over this. I’ll post any inside scoops I get if the topic comes back at a later date.
Well as a business owner I’m all for this type of thing.
It really helps with eliminating risk although .. I’ll be ranked low as custom tailored shirts have a tiny conversion rate on the first click.
Customers come back when they are ready to input their measurements.