How do people find new blogs? Well, according to a new report from Vizu Answers and Ad Age, it’s not through search. They suggest that two-thirds of blog readers find other blogs through links on other blogs while recommendations account for about 23%. Search engines such as Google account for 19.6% while blog search engines are used by 5.6% of blog readers. The study also found that two-thirds of blog readers read to be entertained, 43% read to keep up with personal interests or hobbies, one-third read for education and 12% for business. (Source: eMarketer)

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