If You Can’t Beat ‘em, Join ‘em

In what appears to be a deal with the devil, Hollywood (20th Century Fox, Paramount and Warner Brothers) has decided to join forces with the popular peer-to-peer technology maker, BitTorrent, to create an online store will offer thousands of classic movies and television shows, as well as a large library of PC games and music videos.

It an important development from a number of different angles but one thing resonated with me is how the movie/video industry has addressed the P2P issue in a much different way than the music industry. Rather than try to bludgeon the video world legally, Hollywood has decided to play ball and create win-win situations. These deals don’t mean free video downloads will evaporate but at least Hollywood is trying to address the P2P in a pro-active way rather than following the music industry’s nasty legal agenda.

Can you imagine what would have happened if the music industry has co-oped Napster, which was a wonderful discovery tool (see my earlier post today on the need for discovery tools), instead of treating it like the devil? Napster’s emasculation was a sad development for a service with so much potential. Who knows, maybe Napster could have been a bigger and better iTunes if it was nurtured rather than neutered. Who knows whether the alliance between Bit Torrent and Hollywood will be successful but at least they’re trying.

For more, check out Mathew Ingram, who believes the Bit Torrent-Hollywood deal is doomed to fail, and IP Democracy, which points to the fact DRM issues could stop consumers from using the new service.

The Discovery Opportunity

I’m a huge StumbleUpon fan, and not just because it was started in Calgary before – sniff, sniff – leaving home to seek its fame and fortune in Silicon Valley. StumbleUpon rocks because its mandate is all about discovery – the ability to offer up new Web sites that take you out of your comfort zone (aka the sites/blogs in a particular area that you check out every day).

The way I see it, discovery is – or be should be – one of the most exciting new trends on the Web that will spawn the next wave of hot start-ups. Let me explain. Right now, we’re in the midst of a user-generated content revolution with the creation of millions of blogs, podcasts and vlogs. At the same time, it’s easier and cheaper than ever to produce high-quality videos and music that you can quickly distribute on the Web.

The problem – and the opportunity – is discovering all his new content because search engines – including Google – aren’t to do the trick. So how do you discover new and interesting blogs, music, videos, etc. given most people don’t stray too far their main area of interest. For example, given my interest in technology, there are a handful of Web sites (Techmeme, Tailrank, CNet) and a 50 to 75 blogs that I visit regularly but few of them are non-tech (CBSsportline.com, CBC.com, The Guardian, New York Times). I suspect my online habits are pretty typical.

So how do you get out of this echo chamber? That’s where discovery tools such as StumbleUpon, Pandora and LastFM come into the mix by forcing you out of your online comfort zone.

Since I started using StumbleUpon, for example, my bookmark list has expanded (Note: I’d like to see a StumbleUpon tool created just for blogs). I’ve also got 10 Pandora channels, which has gone a long way in solving my music discovery challenge (It’s like commercial radio is a place to discover new music, and venture capitalists/music afficianado Fred Wilson can only blog about so many hot, new bands).

If I was going to jump into a new start-up, it would be something focused on discovery – a service that makes it easy to find new Web sites and blogs, books (check out this book discovery tool), music, restaurants, travel destinations, podcasts, videos, movies, etc. The emergence of these tools could take us back to the Web’s early days (I’m talking when it hit the mainstream in the mid-90s) when it was pretty easy to be blown away by all the new things the Web had to offer, which prompted many people to spend hours just randomly surfing. Ah, those were the days!

For more thoughts on StumbleUpon, check out 10e20, which talks about to use StumbleUpon for your business; and Andy Beal, who provides some tips on how to make Web sites StumbleUpon-able.

Update: The New York Times has a story looking at the challenges facing people looking to search for video content.
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Less Regulation in Canada; Less Competition

In today’s Globe & Mail, there is a small story with a big message on how the new chairman of Canada’s telecom and broadcasting regulator, Konrad von Finckenstein, wants to see more deregulation within the $30-billion telecom sector. This approach mirrors that of federal Industry Minister Maxime Bernier, who believes free market forces should play a key role in determining how the competitive landscape unfolds.

The fundamental problem, however, with deregulation in Canada is it comes after decades of micro-management by the CRTC, which has scrambled to achieve a balance of regulation (protect consumers from being gouged and competitiors from being blown to smithereens) and competitive. At the end of the day, however, there is little competition in Canada’s telecom sector. In many markets, you only have one or two choices for local telephone, high-speed Internet access and wireless service. And with service providers and investment analysts focused on average revenue per user (ARPU), prices are creeping up with nary a whimper from consumers who have little choice but to chew and swallow.

So what will deregulation mean in Canada? My guess is a less competitive environment because it will give the stronger players (carriers and cablecos) more flexibility than ever to prevent newcomers from establishing a foothold in the market. Look at Vonage Canada, which is seeing nowhere the kind of success it’s seen in the U.S. With deregulation of the local phone market, Bell Canada, Telus and other incumbent carriers will have more freedom to use price as a marketing tool. If you’re a major player and you can easily attack smaller competitors, don’t be surprised if the small competitors disappear.

Another competitive/regulatory issue is fair access to facilities. Take the high-speed Internet access market, for example. To encourage competition and choice, the CRTC has mandated the carriers and cablecos provide wholesale access to other service providers. While Bell has complied (although not too aggressively), the cabelcos have managed to put off the CRTC for nearly a decade. As a result, there’s little competition in high-speed. And if the CRTC and federal government really wanted competition in high-speed, they would have never approved the purchase of WiMax-based Inukshuk to Bell and Rogers. If you want competition without forcing new players to make major investments in new facilities/networks, you need to ensure fair access to existing networks.

In many ways, deregulation is something that, in theory, makes sense because it means a more competitive environment. In reality, however, deregulation in Canada and a focus on free market forces will see the stronger players get stronger, and the small players disappear or be marginalized. Going forward, keep in mind this adage: Be careful what you wish for because you might just get it”.

Update: For more thoughts on the competitiveness of Canada’s telecom landscape, check out Mark Goldberg and Balraj Dhillon’s Telecom Canada blog. Another telecom issue looming on the horizon is Net Neutrality, which the federal government appears NOT to support. See Michael Geist’s post for more.

How Hot is FeedBurner?

Lost amid all the talk about how Google’s decision to report RSS feeds for Google Reader and Google Home jacked up many people’s subscriber numbers by 30% was how FeedBurner has emerged as the leading RSS player within the Web 2.0 and publishing markets. I wonder how well FeedBurner is doing as a business, and whether the business has anywhere near the momentum that the brand and subscription engine do.

Feedburner’s business model consists of fee-based premium publisher services (management, statistics, syndication, etc.), and ads within feeds and blog posts, which means revenue is coming from a variety of sources. (You can read more about the business model here). If we’re talking investment potential, who buys FeedBurner when the times comes? (unless, as Business 2.0 proclaimed recently, the tech IPO is back). FeedBurner’s investors, which include Portage, Mobius, DFJ, Sutter Hill and Union Square, are sitting on a pot of gold, I think.

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Let’s Have Some Statistical Consistency

If the blogosphere is ever going to be taken seriously by advertisers and investors, industry standards need to be established when it comes to measuring traffic. This issue, which has been bubbling under the surface for too long, is highlighted by VentureBeat, which put Quantcast, Alexa, Compete and Google Analytics through their paces by using the popular Streetfire.com blog as the guinea pig.
Quantcast and Compete’s data was far below Streetfire’s server logs and its Google Analytics data, while Alexa’s data was not taken into consideration. (Is Alexa still relevant anymore? Any can one consider its tracking tool at when it relies on people downloading its toolbar, and then using these people as a representation of the entire Internet population). In the end, Quantcast re-loaded with Streetfire by putting a tracking pixel on the site, and discovered traffic was higher than earlier estimate. Compete, however, wouldn’t put on a tracking pixel due to patent concerns.
The VentureBeat experiment makes for an interesting story but it is illustrative of how a hodge-podge of different methodologies, algorithms and techniques is making a mockery of the Web stats business. Sure, it’s a competitive market and everyone wants to use a different secret sauce to come up with the “most accurate” results but how does it benefit the blogosphere’s evolution if you are not sure who’s right and who’s off the mark?
Whether it’s the Internet Advertising Bureau or Nielsen/NetRatings or Hitwise or ComScore, someone has got to take the lead on blog statistics and propose there be industry standards established in how information is collected and presented. This must happen before anyone take’s the blogosphere’s claims of rapid growth seriously.
Note: I recently tried Quantcast but removed the tracking pixel after its data reported significantly lower traffic than AWStats, Google Analytics and The Good Blogs. I’ve also tried Get Clicky but dumped that pretty quickly.

Revenue Beyond the SlingBox

I’m a big Slingbox fan but have been puzzled about the company’s business model beyond selling $200 hardware to consumers. So, I figured I’d address this issue while meeting with Greg Wilkes, Sling Media’s VP of sales, earlier today in Toronto. But before I could dive into the business model question, Wilkes spent 15 minutes talking about the new Slingboxes in the market or about to launched. Depending on your needs and budget, Sling plans to have a Slingbox to meet your needs, which is pretty impressive. (If you aren’t familiar with a Slingbox, it’s a device that you attach to your TV and/or satellite-cable box that lets you watch your TV using a computer while in another room or away from home. If you spend $100 on cable or satellite service, buying a $200 Slingbox to get more from that package is a no-brainer.)

So what about the business model? How does a company, which has received $53-million in venture capital, drive sales beyond hardware? The answer is syndication, licensing and advertising deals with content makers – a strategic initiative led by the company’s Clip and Sling service (it’s in beta) that lets people easily capture video clips using their Slingbox, and then share them with friends/family, or the Web community. While the financial details have yet to be worked out, Sling figures it can make money by providing content makers with ways to market and sell their programs, while Sling gets to generate some advertising revenue. Sling Catcher is also a sales and marketing tool because, in theory, people who are sent Sling Catcher video clips could be inspired to buy a Slingbox. Wilkes said Sling is also looking to generate revenue from software sales by putting the Sling player in a variety of devices such as laptops.

I also got a chance to meet Dave Zatz, who writes the Zatz Not Funny blog, which focuses on connected home and digital lifestyle. Zatz started a new gig as Sling’s manager of online communications – proving you never know where blogging will take you. Zatz said Sling plans to launch a corporate blog fairly soon that will feature Sling products, as well as tips, tools and news about digital media. It will be interesting to see how Zatz balances Sling’s blog with his own blog.

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