Comments on: Who Reads Blog? Apparently, “Almost No One”

By: lbrandy.com » Blog Archive » Screaming into the Darkness

lbrandy.com » Blog Archive » Screaming into the Darkness — Mon, 18 Aug 2008 23:15:39 +0000

[...] really cool about writing your first blog post is that there’s a virtual guarantee that no one is going to read it. Except my mom. Hi mom. And possibly a few of friends, for mockery purposes. Hello friends. It is, [...]

By: San Wilcox

San Wilcox — Tue, 27 Feb 2007 09:54:30 +0000

I think a blog is just another way to present yourself and, yes, whilst it may not receive a huge readership it may make all the difference when it comes to someone finding out about you. As Gary says a lot of people regularly use Google, including HR people and prospective clients. I know that, through my blog, people can get a pretty good idea about me without ever having met me and I think that thats a great thing for a PR student trying to stand out in a crowd.

By: Mark Wells

Mark Wells — Tue, 27 Feb 2007 05:55:18 +0000

I was suspicious of this story, especially given the lack of statistics. Did Jeff Cole share any readership figures? You could say the audience for community weeklies is “almost no one” if major metro dailies are your rule. Doesn’t mean the weeklies aren’t important to their audience or unprofitable for that matter. I’m sure the same applies to blogs.

By: E Guy

E Guy — Tue, 27 Feb 2007 04:12:58 +0000

Mark:

I was also at Jeff’s presentation today. I did not think that Jeff said that almost no one reads blogs but instead the latter part of your quote was more consistent with Jeff’s comments…that the audience for MOST blogs is tiny. Those very few bloggers that gain a substantial audience and reputation tend to move into more traditional media (I know, there are exceptions and one person we know that did the reverse ). Jeff’s point was that most bloggers do not write blogs for others to read but write them for self expression. Publishing content is the end goal not necessarily readership.

By: SUZANNE

SUZANNE — Tue, 27 Feb 2007 03:32:21 +0000

The issue is just not how many, but WHO reads blogs. I know the people in Ottawa and journalists read blogs, so if you do develop a gathering, people will take what you say seriously. If there are stories about blogs in the newspaper, it’s because someone is taking them seriously.

By: Mark Evans

Mark Evans — Tue, 27 Feb 2007 02:28:58 +0000

All bloggers think people want to read them all the time…:)

By: David Beckemeyer

David Beckemeyer — Tue, 27 Feb 2007 01:35:38 +0000

I would agree with Gary. While it’s certainly true that blogs are probably not “read” per se anywhere near the amount some in the blogger community believe, the fact is people hit blogs all the time when searching for answers, and for the average person that don’t really know the difference between a “blog” and any other web content, nor do they care. Few of them want to read a blog regularly. Most people don’t ready anything ‘regularly’ whether blogs or big-media. They read what they want, when they want.

By: Gary King

Gary King — Mon, 26 Feb 2007 23:55:08 +0000

One of the most important things about bringing blogs to the masses is to help people better understand how feed readers (and thus, feeds) work, otherwise most people don’t return to a blog once they’ve read what they want.

Nowadays, a large percentage of results of my Google searches are from blogs, and so I have a good chance of visiting a blog for what I want. The problem is that, once most people visit a blog post for what they need, and if they like the blog’s content, they aren’t aware that they can subscribe to the blog.

Just my $0.023216 CAD (after accounting for the exchange rate.)