How Hot is FeedBurner?
Lost amid all the talk about how Google’s decision to report RSS feeds for Google Reader and Google Home jacked up many people’s subscriber numbers by 30% was how FeedBurner has emerged as the leading RSS player within the Web 2.0 and publishing markets. I wonder how well FeedBurner is doing as a business, and whether the business has anywhere near the momentum that the brand and subscription engine do.
Feedburner’s business model consists of fee-based premium publisher services (management, statistics, syndication, etc.), and ads within feeds and blog posts, which means revenue is coming from a variety of sources. (You can read more about the business model here). If we’re talking investment potential, who buys FeedBurner when the times comes? (unless, as Business 2.0 proclaimed recently, the tech IPO is back). FeedBurner’s investors, which include Portage, Mobius, DFJ, Sutter Hill and Union Square, are sitting on a pot of gold, I think.
Technorati Tags: FeedBurner, RSS
