Comments on: Why’s Everyone So Ga-Ga over Pod-vertising? http://www.markevanstech.com/2007/02/12/whys-everyone-so-ga-ga-over-pod-vertising/ Insight and Analysis from North of the Border Sun, 12 Oct 2008 02:44:46 +0000 http://wordpress.org/?v=2.6.1 By: Should "The Media" embrace "Social Media"? « Blogging Me Blogging You http://www.markevanstech.com/2007/02/12/whys-everyone-so-ga-ga-over-pod-vertising/#comment-4969 Should "The Media" embrace "Social Media"? « Blogging Me Blogging You Wed, 04 Apr 2007 22:59:14 +0000 http://markevanstech.com/?p=2098#comment-4969 [...] you’re off to the races. Use your existing readership to build up the listenership, sell some advertising and sponsorship spots and bang! You’re a senior vice-president (or equivalent for the media [...] [...] you’re off to the races. Use your existing readership to build up the listenership, sell some advertising and sponsorship spots and bang! You’re a senior vice-president (or equivalent for the media [...]

]]> By: Mark Evans - Guest Post: The Outlook for Pod-vertising http://www.markevanstech.com/2007/02/12/whys-everyone-so-ga-ga-over-pod-vertising/#comment-3794 Mark Evans - Guest Post: The Outlook for Pod-vertising Wed, 14 Mar 2007 19:03:12 +0000 http://markevanstech.com/?p=2098#comment-3794 [...] Will pod-vertising be bigger than blog-vertising? For some reason, PQ Media seems to think so: they believe pod-vertising will hit $400-million by 2011 while blog-vertising will be worth only $300-million by 2010. I have a hard time buying into this forecast because pod-vertising appears to have so little traction while blog-vertising is growing as advertisers become more comfortable about allocating more of their budgets to the Web.(Of course, my thesis not surprising given I work for a blog networking company). Anyway, it got me thinking that maybe there’s another side to the argument so what better way to explore it than to ask someone within the podcasting industry, Leesa Barnes, who put together a guest post for me. (It’s also on her blog). Take it away, Lisa. [...] [...] Will pod-vertising be bigger than blog-vertising? For some reason, PQ Media seems to think so: they believe pod-vertising will hit $400-million by 2011 while blog-vertising will be worth only $300-million by 2010. I have a hard time buying into this forecast because pod-vertising appears to have so little traction while blog-vertising is growing as advertisers become more comfortable about allocating more of their budgets to the Web.(Of course, my thesis not surprising given I work for a blog networking company). Anyway, it got me thinking that maybe there’s another side to the argument so what better way to explore it than to ask someone within the podcasting industry, Leesa Barnes, who put together a guest post for me. (It’s also on her blog). Take it away, Lisa. [...]

]]> By: Sebastien Provencher http://www.markevanstech.com/2007/02/12/whys-everyone-so-ga-ga-over-pod-vertising/#comment-2805 Sebastien Provencher Tue, 13 Feb 2007 00:45:15 +0000 http://markevanstech.com/?p=2098#comment-2805 Mark, I agree with you. I think people still don't see the full potential of blogs as a strong ecosystem. Aggregation is obviously key to get to critical mass for any blog business but at least blogs have clearer measurement methods (vs. podcasts). Mark,

I agree with you. I think people still don’t see the full potential of blogs as a strong ecosystem. Aggregation is obviously key to get to critical mass for any blog business but at least blogs have clearer measurement methods (vs. podcasts).

]]> By: Mark Evans http://www.markevanstech.com/2007/02/12/whys-everyone-so-ga-ga-over-pod-vertising/#comment-2804 Mark Evans Tue, 13 Feb 2007 00:35:16 +0000 http://markevanstech.com/?p=2098#comment-2804 Not sure I understand your last sentence. Isn't Forrester specifically talking about podcasts as opposed to niche media such as podcasts and blogs. I "get" video advertising but still don't understand why eMarketer would think podcasting has more potential and blogs. Not sure I understand your last sentence. Isn’t Forrester specifically talking about podcasts as opposed to niche media such as podcasts and blogs. I “get” video advertising but still don’t understand why eMarketer would think podcasting has more potential and blogs.

]]> By: Jeremiah Owyang http://www.markevanstech.com/2007/02/12/whys-everyone-so-ga-ga-over-pod-vertising/#comment-2803 Jeremiah Owyang Mon, 12 Feb 2007 23:28:59 +0000 http://markevanstech.com/?p=2098#comment-2803 Mark Thanks for this. Here at PodTech (I'm an employee) we're not only doing Audio Podcasting, we're also doing Video. Swing by podtech.net to take a look. I think it's less about the specifics of an syndicated mp3, buy more about on demand niche media. Mark Thanks for this.

Here at PodTech (I’m an employee) we’re not only doing Audio Podcasting, we’re also doing Video. Swing by podtech.net to take a look.

I think it’s less about the specifics of an syndicated mp3, buy more about on demand niche media.

]]> By: Podcasting to Generate $400 Million by 2011 | The Last Podcast http://www.markevanstech.com/2007/02/12/whys-everyone-so-ga-ga-over-pod-vertising/#comment-2801 Podcasting to Generate $400 Million by 2011 | The Last Podcast Mon, 12 Feb 2007 22:44:24 +0000 http://markevanstech.com/?p=2098#comment-2801 [...] Update:Mark Evans points out the ridiculousness of this prediction, given that the advertising market for blogs is ‘only’ supposed to be $300 million by 2010. Riddle me this: in a new report, eMarketer expects podcast advertising (aka pod-vertising) to grow to $400-million by 2011 from $80-million in 2006. Sure, it’s a drop in the overall bucket but $400-million will still be more a bigger market than blog-vertising, which is expected to be about $300-million in 2010, according to PQ Media. [...] [...] Update:Mark Evans points out the ridiculousness of this prediction, given that the advertising market for blogs is ‘only’ supposed to be $300 million by 2010. Riddle me this: in a new report, eMarketer expects podcast advertising (aka pod-vertising) to grow to $400-million by 2011 from $80-million in 2006. Sure, it’s a drop in the overall bucket but $400-million will still be more a bigger market than blog-vertising, which is expected to be about $300-million in 2010, according to PQ Media. [...]

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