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The Discovery Dilemma
I’ve been playing around with an idea about the search world for the week or so but needed a hook to hang it. Fortunately, Google’s kick-ass, blow-your-socks-off fourth-quarters results are just the ticket.
So here’s the premise: as the amount of digital content increases (blogs, user-generated content, video, Web sites, etc.), it’s getting more difficult to discover new material – something that could be described as a discovery dilemma. There are for example, more than 50 million blogs but how do you find the ones that are the most appealing to you? There are search engines such as Technorati, aggregators such as Techmeme, and tools such as TheGoodBlogs. But what about other ways to discover blogs?
The same discovery challenge is happening within the music industry, which is struggling because it can’t find a way to harness P2P as a discovery tool. This is why so many people are excited about Pandora, which is using algorithms to recommend music to people, and LastFM, which is using the recommendations of other people to promote new music. Going back to blogs, wouldn’t it be great to have a Pandora or LastFM to discovery new blogs. Something that recommends new blogs based on the blogs you already read.
The video industry has an even bigger challenge because how do you tag video efficiently so people who are interested, for example, in watching Diet Pepsi-Menthos videos can finally them easily. Even the search industry is still trying to improve the quality of its results, which is why you continue to see venture capital poured into new players such as Powerset, which is trying to out-Google Google by using natural language search as a better mouse trap.
To be honest, I’m not sure I’ve done a good job articulating the discovery challenge/opportunity. All I know is it’s getting more difficult to quickly and efficiently find the digital content that meets your specific needs and interests – whether it’s text, music and video. This is probably a post I’ll re-visit as I give the idea more thought but it’s a start.
Technorati Tags: Google