Comments on: Don’t Kill the Press Release http://www.markevanstech.com/2007/01/21/dont-kill-the-press-release/ Insight and Analysis from North of the Border Sat, 22 Nov 2008 09:11:50 +0000 http://wordpress.org/?v=2.6.1 By: The press release isn’t dead, nor has the new solution been found…yet : One By One Media http://www.markevanstech.com/2007/01/21/dont-kill-the-press-release/#comment-2475 The press release isn’t dead, nor has the new solution been found…yet : One By One Media Mon, 22 Jan 2007 18:15:31 +0000 http://markevanstech.com/?p=2049#comment-2475 [...] Mark [...] [...] Mark [...]

]]> By: (3i) » I’m confused. Who are you targeting? http://www.markevanstech.com/2007/01/21/dont-kill-the-press-release/#comment-2474 (3i) » I’m confused. Who are you targeting? Mon, 22 Jan 2007 16:45:03 +0000 http://markevanstech.com/?p=2049#comment-2474 [...] This weekend the definition of “social media” and the relevancy of the “social news release” had the blogosphere all a twitter. Everyone and their uncle appears to have weighed in, and it seems like it’s the PR folks vs. the web strategy folks, with a few journos thrown into the mix. Which makes me ask - whither the marketers? [...] [...] This weekend the definition of “social media” and the relevancy of the “social news release” had the blogosphere all a twitter. Everyone and their uncle appears to have weighed in, and it seems like it’s the PR folks vs. the web strategy folks, with a few journos thrown into the mix. Which makes me ask - whither the marketers? [...]

]]> By: Pramit http://www.markevanstech.com/2007/01/21/dont-kill-the-press-release/#comment-2469 Pramit Mon, 22 Jan 2007 10:48:54 +0000 http://markevanstech.com/?p=2049#comment-2469 PR 2.0: Why can’t Press Releases be proper 2-way conversations? http://mediavidea.blogspot.com/2007/01/pr-20-why-cant-press-releases-be-proper.html PR 2.0: Why can’t Press Releases be proper 2-way conversations?
http://mediavidea.blogspot.com/2007/01/pr-20-why-cant-press-releases-be-proper.html

]]> By: Rick Calvert http://www.markevanstech.com/2007/01/21/dont-kill-the-press-release/#comment-2468 Rick Calvert Mon, 22 Jan 2007 01:51:18 +0000 http://markevanstech.com/?p=2049#comment-2468 Don't beat yourself up too bad Mark. There isn't anything wrong with traditional press releases for traditional media. Lots of traditional media journalists would never read your press release if they didn't receive it the old fashioned way. Mark you have lived it. How many of your former colleagues are still clueless when it comes to new media? I love new media as much as anyone but for all its faults traditional media still dwarfs it in terms of readership/ viewership / listenership. If you want to get your company's message out to as many people as possible you would be foolish to simply replace your traditional press releases with new media communications. Smart companies incorporate both. Don’t beat yourself up too bad Mark. There isn’t anything wrong with traditional press releases for traditional media. Lots of traditional media journalists would never read your press release if they didn’t receive it the old fashioned way.

Mark you have lived it. How many of your former colleagues are still clueless when it comes to new media?

I love new media as much as anyone but for all its faults traditional media still dwarfs it in terms of readership/ viewership / listenership.

If you want to get your company’s message out to as many people as possible you would be foolish to simply replace your traditional press releases with new media communications.

Smart companies incorporate both.

]]> By: mathewingram.com/media » Do we need a social press release? http://www.markevanstech.com/2007/01/21/dont-kill-the-press-release/#comment-2467 mathewingram.com/media » Do we need a social press release? Sun, 21 Jan 2007 23:27:14 +0000 http://markevanstech.com/?p=2049#comment-2467 [...] with del.icio.us   |   Email this entry   |   TrackBack URI   |   Digg it   |   Track with co.mments   |     |   Cosmos Click here forcopyright permissions! Copyright 2006 Mathew Ingram [...] [...] with del.icio.us   |   Email this entry   |   TrackBack URI   |   Digg it   |   Track with co.mments   |     |   Cosmos Click here forcopyright permissions! Copyright 2006 Mathew Ingram [...]

]]> By: Do we need a social press release? » Mathew Ingram: mathewingram.com/work http://www.markevanstech.com/2007/01/21/dont-kill-the-press-release/#comment-2466 Do we need a social press release? » Mathew Ingram: mathewingram.com/work Sun, 21 Jan 2007 21:57:36 +0000 http://markevanstech.com/?p=2049#comment-2466 [...] Shel Holtz, who was part of the Third Tuesday panel, has a long and thoughtful post, and Stowe has responded to Chris and others as well. In the end, I would agree with my friend Mark Evans that there is a place for press releases — social or not, as well as for blogs and pretty much every other kind of social media. A place for everything, and everything in its place. [...] [...] Shel Holtz, who was part of the Third Tuesday panel, has a long and thoughtful post, and Stowe has responded to Chris and others as well. In the end, I would agree with my friend Mark Evans that there is a place for press releases — social or not, as well as for blogs and pretty much every other kind of social media. A place for everything, and everything in its place. [...]

]]> By: Mark Evans http://www.markevanstech.com/2007/01/21/dont-kill-the-press-release/#comment-2465 Mark Evans Sun, 21 Jan 2007 18:13:13 +0000 http://markevanstech.com/?p=2049#comment-2465 Well, you've got me there. To be honest, it's not something we've spent a lot of time focused on over the past four months but it is something we'll have to correct soon. We've got a press release coming this week so I promise to walk the walk in addition to talking the talk. Check in later this week to telll me how we've done. Mark Well, you’ve got me there. To be honest, it’s not something we’ve spent a lot of time focused on over the past four months but it is something we’ll have to correct soon. We’ve got a press release coming this week so I promise to walk the walk in addition to talking the talk. Check in later this week to telll me how we’ve done.

Mark

]]> By: E Guy http://www.markevanstech.com/2007/01/21/dont-kill-the-press-release/#comment-2464 E Guy Sun, 21 Jan 2007 18:03:06 +0000 http://markevanstech.com/?p=2049#comment-2464 Mark: I'm not sure your own company, b5media.com is following your advice. In your last release, I was looking for hyperlinks, lack of executive quotes (or quotes that are not useless), and other recommendations you made in your blog. Perhaps you can comment on how your releases are changing (or identify the things I missed) or alternatively, share the real life struggles you face in changing your own approach toward press releases. Mark:

I’m not sure your own company, b5media.com is following your advice. In your last release, I was looking for hyperlinks, lack of executive quotes (or quotes that are not useless), and other recommendations you made in your blog. Perhaps you can comment on how your releases are changing (or identify the things I missed) or alternatively, share the real life struggles you face in changing your own approach toward press releases.

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