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Google’s Newest M&A Target has Canadian Roots
According to the Wall St. Journal, Google may be getting into the video game advertising business by acquiring Adscape Media Inc.. While Adscape has its corporate headquarters in Mountain View, Ca., it was started five years ago in Ottawa by ex-Nortel engineer Dan Willis, and the company’s R&D and design operations remain in the Canadian capital. To date, Adscape has raised $3.2-million in venture capital (H.I.G. Ventures is among its investors). While the WSJ didn’t offer up a potential acquisition price for Adscape, Microsoft moved into the video game advertising business last year when it acquired Massive Inc. for about $200-million. For more details about Adscape, check out these stories from the Ottawa Business Journal (here and here).
Note: Credit for the Ottawa connection should be given to one of this blog’s readers, who was good enough to pass on the tip.
Technorati Tags: Advertising, Google, Video Games