If It’s Wednesday, It Must be Third Tuesday

This is short notice but if you’re in downtown Toronto tonight, I’m speaking at the Third Tuesday public relations meet-up at The Pour House. Joe Thornley was kind enough to switch the evening to accommodate my Tuesday night hockey game…:). So what am I going to talk about? Well, a major theme is going to be how the PR industry is starting to reach out to bloggers, the tools/thinking that’s involved in this process, and it compares with how PR agencies communicate with “traditional journalists”. Naturally, Microsoft’s controversial Vista/laptop giveaway will be major point of conversation.