Comments on: How Quickly Will Blog-vertising Grow? http://www.markevanstech.com/2007/01/14/how-quickly-will-blog-vertising-grow/ Thoughts on Startups, Entrepreneurs and the Web Thu, 09 Feb 2012 17:25:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: arghyle » Blog Archive » Federated Media News http://www.markevanstech.com/2007/01/14/how-quickly-will-blog-vertising-grow/comment-page-1/#comment-2445 arghyle » Blog Archive » Federated Media News Fri, 19 Jan 2007 02:04:39 +0000 http://markevanstech.com/?p=2032#comment-2445 [...] Blogvertising is growing fast. (Although there is some confusion about networks at the end) [...] [...] Blogvertising is growing fast. (Although there is some confusion about networks at the end) [...]

]]> By: Magnus http://www.markevanstech.com/2007/01/14/how-quickly-will-blog-vertising-grow/comment-page-1/#comment-2402 Magnus Mon, 15 Jan 2007 16:58:42 +0000 http://markevanstech.com/?p=2032#comment-2402 I've been selling online advertising for the last 3 years from free sites, user generated networks and now some blogs. If you stand by your stats and demographics, then target the buyers that are a good fit for your traffic, you will have long term residual advertising income. One thing I have realized.. if you have volume traffic they will buy, if you have productive traffic they will stay. Most large companies implement a % of the campaign budget for branding then ROI. I’ve been selling online advertising for the last 3 years from free sites, user generated networks and now some blogs. If you stand by your stats and demographics, then target the buyers that are a good fit for your traffic, you will have long term residual advertising income.

One thing I have realized.. if you have volume traffic they will buy, if you have productive traffic they will stay. Most large companies implement a % of the campaign budget for branding then ROI.

]]> By: Mike Dover http://www.markevanstech.com/2007/01/14/how-quickly-will-blog-vertising-grow/comment-page-1/#comment-2401 Mike Dover Mon, 15 Jan 2007 14:47:24 +0000 http://markevanstech.com/?p=2032#comment-2401 The biggest problem facing blog advertising is with measurement. As Leigh says in his thoughtful rant, most of the advertising spend still goes to TV with the rest split across "everything else." If a firm wanted to reach through blogs what it used to through broadcast media, its not a matter of adding up the reach results from a small list of channels, but trying to add up thousands or millions of individual blogs. With that many operands, there is a great risk that the numbers will be at best gamed or at worst fradulent. The biggest problem facing blog advertising is with measurement. As Leigh says in his thoughtful rant, most of the advertising spend still goes to TV with the rest split across “everything else.”

If a firm wanted to reach through blogs what it used to through broadcast media, its not a matter of adding up the reach results from a small list of channels, but trying to add up thousands or millions of individual blogs. With that many operands, there is a great risk that the numbers will be at best gamed or at worst fradulent.

]]> By: Leigh http://www.markevanstech.com/2007/01/14/how-quickly-will-blog-vertising-grow/comment-page-1/#comment-2400 Leigh Sun, 14 Jan 2007 17:40:59 +0000 http://markevanstech.com/?p=2032#comment-2400 From what I am hearing from a number of clients, they are dissatisfied with the traditional thinking they are getting from big ad agencies and want to break out. It is just some of them are fearful that since they don't "get it" themselves they want to make sure they have a partner that will (AKA how can I avoid the Walmart Flog scandal). I think of it as a marketing generation gap. I think as soon as we start to see this clients move their business (and of course their media/ad dollars) to pure play digital agencies and/or companies that focus on non-traditional approaches to brand, that's when you will see them scramble. (sorry for the dble posting by the way) From what I am hearing from a number of clients, they are dissatisfied with the traditional thinking they are getting from big ad agencies and want to break out. It is just some of them are fearful that since they don’t “get it” themselves they want to make sure they have a partner that will (AKA how can I avoid the Walmart Flog scandal). I think of it as a marketing generation gap.

I think as soon as we start to see this clients move their business (and of course their media/ad dollars) to pure play digital agencies and/or companies that focus on non-traditional approaches to brand, that’s when you will see them scramble.

(sorry for the dble posting by the way)

]]> By: Mark Evans http://www.markevanstech.com/2007/01/14/how-quickly-will-blog-vertising-grow/comment-page-1/#comment-2399 Mark Evans Sun, 14 Jan 2007 16:42:39 +0000 http://markevanstech.com/?p=2032#comment-2399 So how long do you think it's going to take for their business models to change? I'd be interested in your views on who's advertising now online. Mark So how long do you think it’s going to take for their business models to change? I’d be interested in your views on who’s advertising now online.

Mark

]]> By: Leigh http://www.markevanstech.com/2007/01/14/how-quickly-will-blog-vertising-grow/comment-page-1/#comment-2395 Leigh Sun, 14 Jan 2007 13:39:57 +0000 http://markevanstech.com/?p=2032#comment-2395 "What has struck me over the past three months since joining b5media is how many advertisers are still cautious about the online market" As always just follow the money. It has nothing to do with them being cautious or not. Mainstream advertising agencies and their media departments haven't changed their business or their business models and therefore it's not in their best interest to recommend online. I have a rant about here. http://leighhimel.blogspot.com/2006/12/devaluation-of-interactive-media.html “What has struck me over the past three months since joining b5media is how many advertisers are still cautious about the online market”

As always just follow the money.

It has nothing to do with them being cautious or not. Mainstream advertising agencies and their media departments haven’t changed their business or their business models and therefore it’s not in their best interest to recommend online. I have a rant about here.

http://leighhimel.blogspot.com/2006/12/devaluation-of-interactive-media.html

]]> By: Leigh http://www.markevanstech.com/2007/01/14/how-quickly-will-blog-vertising-grow/comment-page-1/#comment-2394 Leigh Sun, 14 Jan 2007 13:38:54 +0000 http://markevanstech.com/?p=2032#comment-2394 "What has struck me over the past three months since joining b5media is how many advertisers are still cautious about the online market" Follow the money. It has nothing to do with them being cautious or not. Main stream advertising agencies and their media departments haven't changed their business or their business models and therefore it's not in their best interest to recommend online. I have a rant about here. http://leighhimel.blogspot.com/2006/12/devaluation-of-interactive-media.html “What has struck me over the past three months since joining b5media is how many advertisers are still cautious about the online market”

Follow the money. It has nothing to do with them being cautious or not. Main stream advertising agencies and their media departments haven’t changed their business or their business models and therefore it’s not in their best interest to recommend online. I have a rant about here.

http://leighhimel.blogspot.com/2006/12/devaluation-of-interactive-media.html

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