Would you buy an iPhone? Are you willing to spend $499 or $599 (without any subsidization by carriers) for the greatest thing apparently since sliced bread? Is the convenience of a MP3 and a phone in a well-designed package worth shelling out five or six Ben Franklins (six or seven Sir Robert Bordens for Canadian consumers)?
For all the excitement about the iPhone’s features, its success will obviously and ultimately hinge on its commercial popularity. So, let’s take a step back and look at the potential target audience for the iPhone. It’s unlikely the iPhone will resonate with corporate users given its a closed environment, it has lots of features (camera, MP3 player, etc.) that most employees don’t need and CIOs aren’t interested in, and anyone who wants superior mobile e-mail will probably get a Blackberry.
The iPhone is probably too expensive for younger consumers, who are happy spending $100 to $300 on a Nano/iPod, and already have plenty of options if they want a cool phone. So, that leaves the middle market – people like you and me who may love the iPhone’s features and the cool factor but may also have a hard time justifying its purchase. (Sorry honey, I spent the grocery money on the greatest thing since sliced bread rather than sliced bread).
TechCrunch suggests the iPhone will be a smash-hit with the Mac crowd but it’s frankly not a big enough market to make the iPhone anything more than a niche product. So what do you think? Will the iPhone resonate with consumers or become the latest Razr?
Note: With everyone focused on the fight between Cisco and Apple over the use of the word iPhone, what about The Internet Phone Co., which owns the iPhone.com URL and markets all of its plans using the iPhone brand?