Tis the season….and someone sent me something I haven’t in ages: an e-card from Blue Mountain. Remeber them? It was a start-up without a solid business plan (sound familiar?) that was purchased by Excite.com for $780-million in cash and stock. Here’s a quote that in hindsight seems strange.
“It is a critical juncture for Blue Mountain,” said Drew Ianni, senior analyst at Jupiter Communications. “Excite@Home does have to be careful and not over-commercialize the site, nor can they be too aggressive in trying to pitch Blue Mountain users with other services.”