http://www.markevanstech.com/2006/12/08/google-brings-new-approach-to-radio-advertising/ A Canadian Take on the Web Sun, 07 Sep 2008 04:58:33 +0000 http://wordpress.org/?v=2.6 http://www.markevanstech.com/2006/12/08/google-brings-new-approach-to-radio-advertising/#comment-2139 Anonymous Fri, 08 Dec 2006 23:29:00 +0000 http://markevanstech.com/?p=1962#comment-2139 Google has launched its private beta testing program. Part of the soon-to-be-public Google Audio Ads will be the Google Creative Ad Marketplace, which is strikingly similar to Voices.com, the voice marketplace (http://www.voices.com). Here's the quote from News.com: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an "ad creative marketplace," to get help in creating a radio ad to sell portable recliner pillows. "Within 12 hours of submitting the bid, we got back a completed ad based on relatively scant information," he said. "For a first shot, we were blown away by it." The minimum price for a bid is $100 and his bid was $300, Swezey said. Read the story here: http://news.com.com/2100-1024_3-6141908.html The present situation puts us in direct competition with the Google Creative Ad Marketplace and I am seeking your advise on how best to proceed. How can I best protect our business? Thanks Mark, David Google has launched its private beta testing program.
Part of the soon-to-be-public Google Audio Ads will be the
Google Creative Ad Marketplace, which is strikingly similar
to Voices.com, the voice marketplace (http://www.voices.com).
Here's the quote from News.com:
Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an “ad creative marketplace,” to get help in creating a radio ad to sell portable recliner pillows.
“Within 12 hours of submitting the bid, we got back a completed ad based on relatively scant information,” he said. “For a first shot, we were blown away by it.”
The minimum price for a bid is $100 and his bid was $300, Swezey said.
Read the story here: http://news.com.com/2100-1024_3-6141908.html
The present situation puts us in direct competition with
the Google Creative Ad Marketplace and I am seeking
your advise on how best to proceed.
How can I best protect our business?
Thanks Mark,
David

]]> http://www.markevanstech.com/2006/12/08/google-brings-new-approach-to-radio-advertising/#comment-2138 Anonymous Fri, 08 Dec 2006 18:29:10 +0000 http://markevanstech.com/?p=1962#comment-2138 Who still listens to plain old terrestrial radio these days? Everyone under 30 listens to their iPod or satellite radio nowadays. Who still listens to plain old terrestrial radio these days? Everyone under 30 listens to their iPod or satellite radio nowadays.

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