Topix Raises $15M
Another part of the newspaper advertising "conversation" is how newspapers are losing readers to online news aggregators such as Google News and Yahoo News. This trend has been thrust into the spotlight again on news that Topix.net has raised another $15-million in private equity from its three newspaper owners - Gannett, Tribune and McClatchy, which already owned a 75% stake. While there may be little newspapers can do to staunch the loss of subscribers, there are things they can do to ride the online wave. Topix is a clearly good example of "if you can't beat 'em, join 'em".
