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Canadian Tire Unveils New & Improved Web Site

October 12th, 2006 Posted in Advertising/Marketing, Main Page

After a lot of work behind the scenes, Canadian Tire has re-launched its Web site. It's a clean looking site featuring a lot of white (very Web 2.0-ish) and red. Unlike the previous iteration, the site is a snap to navigate and offers an easy way for consumers to find and, potentially, buy products. It helps that Canadian Tire is offering free delivery on orders over $49. At the very least, the new and improved site is an excellent tool for consumers to determine whether Canadian Tire has want they want. The big challenge will be convincing people to order online rather than driving to a store - most of which tend to be about a 15-minute drive from their homes. By creating a user-friendly site, Canadian Tire may be able to become much more of an e-commerce operation. Frankly, this is something the Canadian online market desperately needs to support growth. Hopefully, Canadian Tire's efforts will encourage other retails to become more aggressive as well.

6 Responses to “Canadian Tire Unveils New & Improved Web Site”

  1. Stuart MacDonald Says:

    It looks much, much better and the functionality is orders of magnitude better, as well.
    Congrats, Sean and crew.


  2. AGORACOM Says:

    Mark, 15 minutes driving time is true but some of us don't always have the 15 minutes. I'll certainly be using the delivery option…it's long overdue.
    Best,
    George


  3. Anonymous Says:

    Don't know whether Customer Service has improved along with the website. I queried CT last year re an item shown on the website and the fact that all the stores in Winnnipeg actually carried something different, although the product code was the same. Never got a response.
    Just looked at the new site and the same item is there, so I again emailed their Customer service. I am not holding my breath. If there was someway of emailing someone other than the generic email they provide, I would let them know of my displeasure.
    Randy H.
    Winnipeg


  4. Anonymous Says:

    I've ben a customer of canandian tire for as long as i've had my liscense.It's been 12 years never returned anything back.Well this summer decided to go camping.I bought a bunch of camping stuff off u guys one of which was a tent.Well the tent never came with tent poles.For which i was very upset going to the camp ground finding out i couldn't use my tent aswell as all the camping gear i bought.I tried to return the items i purchased with the stuff in it's original packaging with the reciept.I brought all the stuff back before 90 days as the reciept says.I told the clerk my situation and she wouldn't return my items back for my refund telling me the customr that i”ve used the product.How can u use a tent without tent poles.Well I went further and told my story to customer relations.Customer realations then talked to the owner of the store.She then took sides of the owner of the store telling me that I'm wrong and they're right.I told her that i will never shop at canandian tire ever again and i'll take my bussiness to wal mart.She didn't seem to mind that just shows u how much the people at canadian tire care for there customers.I guess that's why some people choose to call u guys crappy tire.Is 500 dollars worth loosing a customer for life canadian tire seems to think so.
    Thanks, Lynn Clark customer realtions and Langley canadian tire store for all the crappy service and help.


  5. Anonymous Says:

    It's funny that I'd find a Crappy Tire post referring to technology. They are one of the most technologically backward companies in the country. Heck in 2006 they still have Windows NT 4.0 and Office 97 as their primary desktop.
    The website isn't hosted by them, it's outsourced. So is the the distribution of the goods bought from the site.


  6. Anonymous Says:

    I love when poeple jeer or cheer Canadian Tire, as this proves to me that they are still the leaders in Canadian Retail. Whenever a story is told, true or untrue, there are always two sides to it, usually the truth can be found somewhere in the middle. I noticed Walmart has really stepped up the toughness when trying to return a product. All I know is that I have never had a problem processing a return at any Canadian Tire from London Ontario to Drumheller Alberta and lots of Canadian Tire's in between. Usually people with bad experience's (IMHO), are or were already having a bad day before they got to the retailer they want to return something to.
    Cheers


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