http://www.markevanstech.com/2006/09/15/the-achilles-heel-of-online-video/ A Canadian Take on the Web Sat, 30 Aug 2008 02:28:15 +0000 http://wordpress.org/?v=2.6 http://www.markevanstech.com/2006/09/15/the-achilles-heel-of-online-video/#comment-1831 Anonymous Fri, 15 Sep 2006 20:40:18 +0000 http://markevanstech.com/?p=1767#comment-1831 The unfortunate thing is that you can watch (at least some) of the daily show video on Comedyscentral.com, but users have no way to find it there. Search engines don't seem to be making any effort to index video on the web. Instead they are trying to lure the content into their walled gardens. But you hit the nail on its head about monetization: unless the publishers get compensated, they have no incentive to upload their content. I would argue that the real solution is the creation of some kind of video tags that allow search engines to find and index video content on 3rd party websites, allowing the producer to sell advertising around the video and the search engine (Youtube or Google or whoever) to sell advertising around search. The unfortunate thing is that you can watch (at least some) of the daily show video on Comedyscentral.com, but users have no way to find it there. Search engines don't seem to be making any effort to index video on the web. Instead they are trying to lure the content into their walled gardens. But you hit the nail on its head about monetization: unless the publishers get compensated, they have no incentive to upload their content.
I would argue that the real solution is the creation of some kind of video tags that allow search engines to find and index video content on 3rd party websites, allowing the producer to sell advertising around the video and the search engine (Youtube or Google or whoever) to sell advertising around search.

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