http://www.markevanstech.com/2006/08/02/vonage-by-numbers123/ Thoughts on Startups, Entrepreneurs and the Web Thu, 09 Feb 2012 17:25:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.markevanstech.com/2006/08/02/vonage-by-numbers123/comment-page-1/#comment-1679 Jim Courtney Wed, 02 Aug 2006 01:59:27 +0000 http://markevanstech.com/?p=1666#comment-1679 A comparative exercise: Rogers also announced their numbers today. Assume 10% of Vonage's net new subscribers are from Canada (probably an overestimate); that would amount to a net Vonage Canada acquisition of 25,000 Canadian subscribers plus/minus a few. Rogers, who have been in the VoIP phone business for less than a year had a net acquisition of 68,000 subscribers for their Home Phone VoIP service. And they probably had a marketing cost closer to $25 per new acquisition since they marketed heavily to their current customer base via both mail and their own cable service. It's more the order of magnitude of the comparison rather than the actual numbers but you get the idea. A comparative exercise: Rogers also announced their numbers today. Assume 10% of Vonage's net new subscribers are from Canada (probably an overestimate); that would amount to a net Vonage Canada acquisition of 25,000 Canadian subscribers plus/minus a few. Rogers, who have been in the VoIP phone business for less than a year had a net acquisition of 68,000 subscribers for their Home Phone VoIP service. And they probably had a marketing cost closer to $25 per new acquisition since they marketed heavily to their current customer base via both mail and their own cable service. It's more the order of magnitude of the comparison rather than the actual numbers but you get the idea.

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