Is MySpace 1st or 5th?
In the wake of Hitwise's hailing of MySpace as the leading Web site, comScore has come out with its leading Web properties for June. Guess what? MySpace isn't first, it's fifth. Yahoo's sites lead the way with 128.6 million unique visitors in the U.S. (out of a total online population of 172.9 million) while MySpace lags with a still very impressive 52.3 million. Google's sites attracted 102.8 million visitors (fourth) while the New York Times was the leading “media” site with 38.1 million visitors (ninth). So what do the comScore numbers mean? It's like accounting or polls: you can presents things in a variety of ways if you use different tools, techniques or methodologies. There's no doubt MySpace is popular; it's just a question of defining it.
