Monthly Archives: June 2006

Does Marketing Matter Within Web 2.0?

By Mark Evans | Published: June 28, 2006
I was reading a story last night about MySpace in the latest issue of Wired, and it twigged me about a discussion I had with my brother, Sean, about whether marketing really matters within Web 2.0. If you think about it, many of the biggest brands and most popular services – MySpace, Google, YouTube, PhotoBucket [...]
Posted in Advertising/Marketing, Main Page, Web 2.0 | 7 Comments

Nortel Slashing 1,100 Jobs

By Mark Evans | Published: June 27, 2006
Surprise, surprise (well, not really), Nortel is cutting 1,100 jobs and reviewing its pension plan. The jobs cuts will reduce annual operating expenses by $100-million in 2007 and $175-million in 2008. The company also unveiled changes to its pension plan from defined benefits to defined contributions contributions to  defined benefits, which will save Nortel about [...]
Posted in Main Page, Nortel Networks | 1 Comment

Citron's Losing His Marketing Mojo

By Mark Evans | Published: June 27, 2006
Vonage's post-IPO troubles must be weighing heavily on the shoulders of chairman and co-founder Jeff Citron. For the second time in two weeks, he gave a keynote at a conference that lacked any kind of sizzle. Brian Ward said Citron's speech at Convergence 2.0 failed to address any of the issues facing Vonage these days [...]
Posted in Main Page, VOIP Services, Competition/Vonage | 3 Comments

Seeding the Blogosphere; Newspapers' Future

By Mark Evans | Published: June 25, 2006
Anyone with an interest in in the future of newspapers should give Shane Richmond's blog a read. A recent post on how newspapers should use their brands and resources (reporters, etc.) to seed conversation within the blogosphere is a rare example of someone within Old Journalism totally getting how to position traditional media for the [...]
Posted in Advertising/Marketing, Main Page, Media | Leave a comment

The Scourge of Trackback Spam

By Mark Evans | Published: June 25, 2006
With Blogware upgrading its anti-spam technology recently, the amount of comment spam on my blog has tumbled dramatically In its place, however, is trackback spam. Every day, I've got to manually prune dozens of items, which means some legitimate trackbacks probably get caught up in the process. Is there anything that can be done to [...]
Posted in Advertising/Marketing, Main Page | 2 Comments

The Colossal Failure of eReaders

By Mark Evans | Published: June 24, 2006
Amid all the buzz about the Sony Reader, I have a feature in today's National Post looking at why attempts to create a portable device to read books haves, for the most part, been a huge failure. Nevertheless, this could be the year of the iPod for books as several companies are intent on trying [...]
Posted in Main Page, Media | 1 Comment
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