Richard Branson's Minimalist Web Strategy
While billionaires such as Rupert Murdoch storm into the Internet with major acquisitions, Virgin chairman Sir Richard Branson is taking a different tactic that seems Luddite in comparison. While Virgin just launched an online music site called Virgin Digital, Sir Richard concedes there is much more the company could do on the Web. "One of the problems is I do things I'm very interested in personally, and I don't do the Web very much," he said during an interview earlier today after Virgin unveiled plans for a two-day music festival in Toronto this September.
