http://www.markevanstech.com/2006/06/27/citrons-losing-his-marketing-mojo/ Thoughts on Startups, Entrepreneurs and the Web Thu, 09 Feb 2012 17:25:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.markevanstech.com/2006/06/27/citrons-losing-his-marketing-mojo/comment-page-1/#comment-1585 Anonymous Thu, 10 Aug 2006 11:00:50 +0000 http://markevanstech.com/?p=1593#comment-1585 Revolutionary new automated system can earn you up to $100,000 per year only 10 minutes from now! GO NOW!! http://www.typeathome.biz Revolutionary new automated system can earn you up to $100,000 per year only 10 minutes from now! GO NOW!! http://www.typeathome.biz

]]> http://www.markevanstech.com/2006/06/27/citrons-losing-his-marketing-mojo/comment-page-1/#comment-1584 Anonymous Wed, 28 Jun 2006 15:10:16 +0000 http://markevanstech.com/?p=1593#comment-1584 This is no big deal. I have been using this same deal for 6 months from Voicestick.com Great for when the cell phone is not practical and I have wireless. SOme places where you travel they want a zillion bucks to use a cell phone, or worse there is no signal (crazy places like San Diego!) But most hotels I stay in have wireless. A limited market for sure, but handy. This is no big deal. I have been using this same deal for 6 months from Voicestick.com
Great for when the cell phone is not practical and I have wireless. SOme places where you travel they want a zillion bucks to use a cell phone, or worse there is no signal (crazy places like San Diego!)
But most hotels I stay in have wireless.
A limited market for sure, but handy.

]]> http://www.markevanstech.com/2006/06/27/citrons-losing-his-marketing-mojo/comment-page-1/#comment-1583 Anonymous Wed, 28 Jun 2006 03:54:31 +0000 http://markevanstech.com/?p=1593#comment-1583 I wouldn't answer any questions either, if I were him. The way he used "pre-marketing" EBITDA was desperate. Essentially, he was saying that this would be how much we would earned if we had not done marketing. Marketing is Vonage's single biggest outflow and to treat it as it wasn't an operational expense is pitiful. All you have to do, is look at the left side bar on this blog =) to realize where all that marketing money is going! BTW Mark, do you think there's any good reason why new subscriber-based businesses like to focus on pre-marketing EBITDA earnings figures? I'm still trying to get my head around that. I wouldn't answer any questions either, if I were him. The way he used “pre-marketing” EBITDA was desperate. Essentially, he was saying that this would be how much we would earned if we had not done marketing. Marketing is Vonage's single biggest outflow and to treat it as it wasn't an operational expense is pitiful.
All you have to do, is look at the left side bar on this blog =) to realize where all that marketing money is going!
BTW Mark, do you think there's any good reason why new subscriber-based businesses like to focus on pre-marketing EBITDA earnings figures? I'm still trying to get my head around that.

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