Blogging Full-Time: Sounds Good but Tough Gig
Frank Barnako has a post on five people who he'd like to see blog full time for a living - the list includes the New York Times' Thomas Friedman (author of the The World is Flat) and New Yorker's Ken Auletta. The idea of blogging for a living seems, in theory, wonderful but it's a dream for all but the most popular bloggers because there just isn't be enough revenue to make a good living. Part of the problem is the blog-vertising market is still immature. Many companies are just starting to get comfortable about advertising on Web sites, let alone blogs. At the same time, bloggers don't have the time or skills to solicit advertising. Of course, there are exceptions. Clearly, Om Malik has the traffic and brand to take a crack at blogging. Then again, it's only going to be one of his entreprenerial ventures now that he's broken out on his own. The emergence of blogging networks such as b5media and John Battelle's Federated Media will help some bloggers make some money but the concept of blogging for living still seems unrealistic for the vast majority of bloggers. Then again, one can dream, right?
