Music Industry Still Doesn't Get It
What is it about the music industry's DNA that stops it from putting together an effective, cohesive strategy to address the digital opportunity. Why is it that for every step forward (iTunes) the music industry takes, it takes a big step backward (insisting on trying to raise Tunes prices to $1.29 or $1.59 from 99 cents)? Sure, downloading continues to be a huge issue but continuing to launch lawsuits isn't working. If the music industry was really savvy (instead of trying to protect a decades-old business model), it would focus on serving the needs of - surprise, suprise - consumers. For more thoughts, check out my column in yesterday's National Post.
