http://www.markevanstech.com/2006/04/29/a-real-live-microsoft-executive/ Insight and Analysis from North of the Border Sat, 11 Oct 2008 22:07:23 +0000 http://wordpress.org/?v=2.6.1 http://www.markevanstech.com/2006/04/29/a-real-live-microsoft-executive/#comment-1408 Anonymous Sun, 30 Apr 2006 04:47:22 +0000 http://markevanstech.com/?p=1484#comment-1408 You forgot Google in your list of portals. You forgot Google in your list of portals.

]]> http://www.markevanstech.com/2006/04/29/a-real-live-microsoft-executive/#comment-1407 Stuart MacDonald Sat, 29 Apr 2006 20:05:20 +0000 http://markevanstech.com/?p=1484#comment-1407 Chris is a good, bright guy. I thought he gave a good presentation as well. Much of what he says is true - ad agencies are NOT looking at the Total Picture, with, in my opinion digital agencies still relegated to after-thoughts and table scraps and traditional agencies hoping that they will be able to retire before the real sh*t hits the revenue fan. I don't know that MSFT has suddenly Got Religion - having donned a Blue Badge of my own for a while, I can tell you that it is not a culture that turns on a dime. But I, too, am encouraged. Chris is a good, bright guy. I thought he gave a good presentation as well. Much of what he says is true - ad agencies are NOT looking at the Total Picture, with, in my opinion digital agencies still relegated to after-thoughts and table scraps and traditional agencies hoping that they will be able to retire before the real sh*t hits the revenue fan.
I don't know that MSFT has suddenly Got Religion - having donned a Blue Badge of my own for a while, I can tell you that it is not a culture that turns on a dime.
But I, too, am encouraged.

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