Music to the Ears of Music Fans
The secret project that Larry Borsato has been working on recently is MusicIP - formerly known as Predixis. Billing itself as a global music relationship engine, MusicIP is software that analyzes your music collection and then makes it easy to find new music that you'll like. For musicians, MusicIP promises to help them find new fans who are looking for music with a particular sound. At first blush, it looks like technology that consumers, artists and the labels will embrace given one of the many challenges facing the music industry is exposing new stuff at a time when commercial radio is so uninspiring, generic and targeted at the lowest common denominator. It will be interesting to see what music aficionado Fred Wilson has to say given his public love affair with music. MusicIP, by the way, was discovered by Rick Segal, who stumbled upon their small booth deep in the bowels of a major trade show.
