Rogers Telephony Plans
Rogers Communications plans to add 200K to 250K cable telephony customers this year after ending 2005 with 144K. This appears to be a conservative target given Rogers didn't market its telephony service too aggressively last year. Assuming Rogers meets its targets, Videotron and Shaw each attract another 175K to 200K customers and Cogeco gets 50K, that's 500K to 600K new cable telephony customesr in 2006 - bringing the total to 1M. This is not too far off Moody's Investors Services' target of 1.2 million cable telephony subscribers. So how do carriers respond strategically? They launch IP-TV services, push a lot harder on bundles and market the heck out of the fact traditional phone service works well and it's well-priced. Will this be enough to keep the cablecos from storming the gates? At this point, the cablecos seem to have more momentum as they carve out telephony market share at a faster rate than the carriers can attract TV customers.
February 10th, 2006 at 1:33 pm
I heard that Rogers plan is to offer high rates and mediocre service to Bell's pissed off customers. This should get them 100% of the market, as most all of Ontario is a pissed off Bell customer