Sign of the Times?
January 11th, 2006 Posted in Advertising/Marketing, Main Page, Software
The Corel Centre - the home of the Ottawa Senators - is no more. The arena is still standing but the software maker's name will be coming down after the naming rights were purchased by Bank of Nova Scotia. “I can see why it fits the Scotia footprint instead of Corel's now,” Michael Cowpland, Corel's founder and ex-CEO, told the National Post. In 1996, Corel paid $26-million for a 20-year deal with the arena, although it was seen as a surprise given the software maker was struggling financially. 
January 11th, 2006 at 10:54 am
Naming rights are *such* a bad buy. I could go on and on, but suffice to say they are all about ego, little about brand building.
- Stuart