AdSense vs. AdGenta
November 5th, 2005 Posted in Blog Services, Google
Three weeks ago, I signed up for AdGenta - a new advertising service
that places relevant ads within the copy of posts. I did it for a
couple reasons: generate more advertising revenue, and compare the
effectiveness of AdGenta
with AdSense. The results are pretty interesting. AdGenta generated 81
clicks from 83,700 impressions (a 0.3% conversion rate) while
AdSense attracted 89 clicks from 26,687 impressions (0.9%). The AdSense
traffic is worth $31.18, which will pay for a nice bottle wine.
AdGenta, however,
is total mystery because there's no financial information
available.
It's like taking a leap of faith that there will be a financial reward
down the road, which is a strange situation for a new service trying to
solicit bloggers and advertisers.
that places relevant ads within the copy of posts. I did it for a
couple reasons: generate more advertising revenue, and compare the
effectiveness of AdGenta
with AdSense. The results are pretty interesting. AdGenta generated 81
clicks from 83,700 impressions (a 0.3% conversion rate) while
AdSense attracted 89 clicks from 26,687 impressions (0.9%). The AdSense
traffic is worth $31.18, which will pay for a nice bottle wine.
AdGenta, however,
is total mystery because there's no financial information
available.
It's like taking a leap of faith that there will be a financial reward
down the road, which is a strange situation for a new service trying to
solicit bloggers and advertisers.
November 5th, 2005 at 8:23 pm
Mark, I apprecaite your questions. And believe me, since we've talked about this before, this is very important to me and all of AdGenta/Qumana. We are working through reporting issues with our ad provider. Once these are resolved, we will remedy this problem. Even I can't see my earning immediately!
November 6th, 2005 at 12:42 pm
Mark, I think Google's service agreement for Adsense prohibits the display of competitive advertising on the same page. Don't give them an excuse to hold back the $ for that bottle of wine.