Rogers Cable Telephony Update
October 26th, 2005 Posted in Main Page, VOIP Services, Competition
In posting its third-quarter results yesterday, Rogers Communications said it had cable telephony
revenue of C$700K and operating costs of C$9.1 million. Rogers said is
adding 10,000 customers/month and has an installation capacity, which
includes a truck roll, of 500/day. Earlier this month, the company said
it had 18,100 phone customers as of Sept. 30. There are signs -
direction marketing - Rogers is starting to ramp up its efforts to get
existing customers to use its phone service. The problem, however, is
Rogers is still not competing on price, and the cost difference between
its offer and Bell's prices is not enough to make it worth the hassle
for many consumers.
October 27th, 2005 at 12:10 pm
I've been able to find VOIP services offering a Toronto number and unlimited incoming/outgoing within the Toronto dialing area for as low as US$7.95. Mind you, that's for a Bring Your Own Adapter solution and without the same handholding that Rogers would offer. Other VOIP providers have been advertising in the $10-15 range.
October 28th, 2005 at 7:42 am
i find it intriguing the carriers and service providers are adamant that VOIP will not be an inexpensive service - at least for now. it's almost like they are afraid of igniting a marketing war and disappointing the bay st. analysts who are focused on profitable growth and ARPU.
mark
October 29th, 2005 at 10:01 pm
If they're adding 10K subs per month, then they *are* operating at their max of 500 per day. Not very encouraging.
Frank