Branson's Canadian Adventures
Virgin Mobile must be serious about Canada. How else do you explain Richard Branson kitesurfing near Squamish, B.C. to unveil a one-year, $100K sponsorship for Virgin's first X-Treme Team. The team consists of four women who compete in sports such as wakeboarding, kiteboarding, BMX and motocross. For Branson watchers, six months ago he descended from a four-story building in Toronto to a bevy of scantily-clad “nurses”, who certainly felt the exteme weather conditions. Speaking of exposure, it would be insightful if Virgin and Bell Canada, its joint venture partner in Canada, would provide some insight into how Virgin Canada is doing - particularly now that it's facing fierce competition from Bell.
