http://www.markevanstech.com/2005/07/30/bell-mobilitys-youth-marketing-misguided/ Insight and Analysis from North of the Border Fri, 21 Nov 2008 04:55:00 +0000 http://wordpress.org/?v=2.6.1 http://www.markevanstech.com/2005/07/30/bell-mobilitys-youth-marketing-misguided/#comment-449 Anonymous Mon, 29 Aug 2005 14:17:50 +0000 http://markevanstech.com/?p=797#comment-449 Bell's actions are creepy???? You seriously need to get a life if you think they're creepy for what you deem is a misguided marketing strategy! And before you question the Bellmo/Virgin relationship, you might want to better understand what Bell gets out of the relationship. Bellmo's relationship with Virgin is strategic. If you can't get all of the youth market on your own, why not partner with someone that has a proven track record. Solo is just another avenue into the same market. Bell's actions are creepy???? You seriously need to get a life if you think they're creepy for what you deem is a misguided marketing strategy!
And before you question the Bellmo/Virgin relationship, you might want to better understand what Bell gets out of the relationship. Bellmo's relationship with Virgin is strategic. If you can't get all of the youth market on your own, why not partner with someone that has a proven track record. Solo is just another avenue into the same market.

]]> http://www.markevanstech.com/2005/07/30/bell-mobilitys-youth-marketing-misguided/#comment-448 Anonymous Mon, 01 Aug 2005 18:17:55 +0000 http://markevanstech.com/?p=797#comment-448 Bell's actions are creepy. Kind of reminds you of that stereotypical divorced exec dad who blows into town once a year to take the kids out on the town and makes a fool of himself. Clearly, overcompensating. - Andrew G. Bell's actions are creepy. Kind of reminds you of that stereotypical divorced exec dad who blows into town once a year to take the kids out on the town and makes a fool of himself. Clearly, overcompensating.
- Andrew G.

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