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Banking on the iPod's Appeal

Having just bought an iPod mini, I did a double-take while driving past the TD Canada Trust branch near my house and saw a huge poster advertising a free iPod shuffle. To get a 1GB shuffle, you have to transfer a personal or small business chequing account from another financial institution by Aug. 12. It's an eye-catching offer, and shows the iPod's tremendous appeal. To think someone would change banks to get a $150 device for free is astounding. The offer will likely resonate with younger consumers who think the iPod has a ultra-cool factor. If you believe customer loyalty to a brand or company is established at a young age, TD's probably on the right track. I'm curious about how many iPod minis that TD will have to purchase to meet demand. However how many it does buy is likely money well spent.
Update (July 27): Apple is offering college students a free iPod mini when they buy a PowerBook, iMac or Power Mac

7 Responses to “Banking on the iPod's Appeal”

  1. Irwin Lazar Says:

    I was at the Apple store yesterday and they were offering a free iPod mini to any college student who bought a Mac.
    I wonder how long before iPod give-aways get so pervasive that folks no longer expect to pay for one.


  2. jeff Says:

    My sister told me just today that she saw some posters at a TD Canada Trust branch for a free ipod. So the first thing I did was to call my local branch and confirm this. Well, I was about a week too late. It was a bit disappointing, but I was happy to find out a website called f r e e i p o d s.com is offering free ipods. I was skeptical at first. How can a company make money giving away hi-tech gadgets? But after researh, was glad to find it as legit as the everyday mom-and-pop store. Take a look at BBC's Report, available in
    video or in a text transcript.You can also download an NBC report on free ipods.
    All you need to do is to click here to get your Apple ipod. Email me if you have any questions.
    jeff
    hanzjordan@gmailDOTcom


  3. Anonymous Says:

    You can actually get a free iPod Nano on the net. I was also interested in this TD offer but I was too late. However I completed the requirements for the free iPod and received it within a few weeks! You can get the link I went to, just click here


  4. Anonymous Says:

    You can actually get a free iPod Nano on the net. I was also interested in this TD offer but I was too late. However I completed the requirements for the free iPod and received it within a few weeks! You can get the link I went to, just click here


  5. Anonymous Says:

    You can actually get a free iPod Nano on the net. I was also interested in this TD offer but I was too late. However I completed the requirements for the free iPod and received it within a few weeks! You can get the link I went to, just click here


  6. Anonymous Says:

    Do you live in Canada?
    If you do, check this out!
    http://www.freegoods.ca is a new website designed for Canadians seeking free goods, including free XBOX 360, PS3, digital cameras, plasmas, and iPods.
    FreeGoods.ca contains a simple and helpful guide with a complete list of free websites.
    Its a must-see website.


  7. Anonymous Says:

    if anyone is interested in trying one of those free ipod deals, please click on my link: http://ipods.freepay.com/?r=25356999
    thank you


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