VOIP: It's the Features, Stupid
There has been lot of talk today about what's driving VOIP. The industry is naturally excited about the technology and its potential to drive adoption and revenue. The problem is there seems to be disappointment about the rate of growth. The main driver continues to be price rather than features. AOL Canada's Craig Wallace said research suggests the primary driver for early adopters is price as 81% of VOIP early-adopters have jumped on the bandwgon to save money. Primus' Matt Stein said features need to stay front and centre to make a VOIP mainstream product. The key, he said, “simplify, simplify, simplify” to improve service and the customer experience. I'm still waiting for service providers to jump on the cordless phone bundle approach with suppliers such as VTech and Uniden. It makes complete sense for Vonage to have retail stores sell its service and a cordless phone service beside it. Even better would be a coupon from Vonage offering you a rebate if you bought a cordless phone system from one of its partners.
