It looks like wireless carriers should refocus their mobile data marketing on men in the wake of a Juniper Research study that expects mobile sports service revenue to double to $1.3 billion by the end of this year compared with 2004. These services include video clips, scoring updates and streaming content. Combine sports with wireless pornography sales, which are expected to have huge upside, and you have yourself a great one-two bundle. Juniper forecasts there will be more than 210 million mobile sports services users by 2009, including 120 million in Asia. If the sports/porn opportunity starts to resonate with carriers, you wonder whether it will give them even more impetus to launch high-speed networks.
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