Canadians Love Text-Messaging
Although I have a Blackberry, I have to confess that I'm not really hip with the whole text-messaging phenomena. Why tap out a message when a simple phone call will do, right? There are, however, millions of Canadians - a majority of them probably teenagers - with a major addiction as more than 710 million text-messages were sent last year compared with 352 million in 2003. The wireless carriers have to be wildly cheering from the sidelines as text-messaging has become another pillar - along with e-mail, games, ring tones and Web access - in their aggressive data growth strategies. A simple back-of-the-napkin calculation suggests text-messaging generated about $100 million of high-margin business last year. The mobile messaging market in North America will take a major step forward in the next year or so as high-speed networks using 3G and EVDO are turned on. This will make it easier for consumers to send and receive photographs and video clips. You can bet carriers will be more than happy to charge a premium price for the honor.
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