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NetFlix Rolls Ahead
By Mark Evans | March 29, 2005
There must be something to first-mover advantage amid news NetFlex Inc. now has more than three million subscribers. It's an impresssive feat given there is plenty of competition in the online DVD rental business, including retail heavyweights Wal-Mart and Blockbuster. NetFlix's success is a testament to a compelling service, good customer service and a savvy ability to react well to competition. Despite NetFlix's growth over the past year, its shares have not fared well. Motley Fool's Seth Jayson offers a take on whether it's time to jump into the fray. While NetFlix's attractiveness as an investment should be based on fundamentals, the big thing the company possesses is what I call “default status” in the high-tech world. Once you have it, it is difficult to wrestle away. Some well known examples include Yahoo, Amazon, Research in Motion and eBay.
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